for Promomed

Update: 01.08.2023

Last week: 29 week 2023 (17.07.2023 - 23.07.2023)

Last full month: June 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 067	-7.7%	9.2%	-0.5	11 704 471	-7.8%	7.7%	-0.5	-2.4%
MoM	27 172	0.5%	9.2%	0.5	51 250 344	2.2%	7.6%	0.3	-5.2%
YTD	175 861	43.7%	8.8%	2.5	323 360 124	42.9%	7.4%	2	3.1%
MAT	299 325	66.3%	8.5%	2.6	547 696 411	70.5%	7.2%	2.2	14.7%
BRAINMAX
WoW	850	-6.4%	100.0%	0	2 937 181	-5.4%	100.0%	0	-6.4%
MoM	3 508	-12.6%	100.0%	0	11 566 484	-13.9%	100.0%	0	-12.6%
YTD	21 813	31061.4%	100.0%	NA	73 355 627	28014.4%	100.0%	NA	NA
MAT	31 930	45514.3%	100.0%	NA	105 863 195	40473.4%	100.0%	NA	NA
GOLDLINE PLUS
WoW	16 924	-0.8%	47.1%	0.7	51 307 449	-0.2%	40.6%	0.5	-2.2%
MoM	82 400	-4.2%	44.5%	-1.3	254 960 769	-2.7%	39.1%	-1.7	-1.4%
YTD	513 984	34.3%	43.9%	3.8	1 564 690 907	37.4%	39.4%	5	22.6%
MAT	808 453	49.7%	44.4%	5.2	2 405 456 352	50.3%	39.5%	6.4	32.0%
MODELAX-N
WoW	24 562	3.6%	20.3%	1.4	7 848 000	4.3%	11.0%	0.9	-3.6%
MoM	99 158	-0.9%	20.1%	0.3	31 097 987	0.5%	11.0%	0.1	-2.5%
YTD	627 276	372.5%	18.7%	14.6	197 126 067	337.5%	10.5%	8.2	3.3%
MAT	855 891	544.7%	15.3%	12.9	274 507 177	509.2%	8.6%	7.3	-1.2%
REDUXIN
WoW	11 304	-3.1%	31.5%	-0.3	52 681 295	-1.3%	41.7%	0.1	-2.2%
MoM	62 991	2.5%	34.0%	1.3	283 318 138	5.1%	43.4%	1.5	-1.4%
YTD	397 277	5.4%	33.9%	-5.5	1 688 173 280	2.0%	42.5%	-7.5	22.6%
MAT	622 515	10.5%	34.2%	-6.7	2 607 394 822	3.3%	42.8%	-9.4	32.0%
REDUXIN FORTE
WoW	3 456	-4.3%	9.6%	-0.2	13 399 060	-5.1%	10.6%	-0.4	-2.2%
MoM	15 782	9.3%	8.5%	0.8	62 375 331	15.0%	9.6%	1.1	-1.4%
YTD	96 084	39.8%	8.2%	1	363 945 566	41.7%	9.2%	1.4	22.6%
MAT	146 026	47.7%	8.0%	0.9	557 226 386	54.7%	9.1%	1.7	32.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	175 861	43.7%	8.8%	2.5	323 360 124	42.9%	7.4%	2	3.1%
BRAINMAX	21 813	31061.4%	100.0%	NA	73 355 627	28014.4%	100.0%	NA	NA
GOLDLINE PLUS	513 984	34.3%	43.9%	3.8	1 564 690 907	37.4%	39.4%	5	22.6%
MODELAX-N	627 276	372.5%	18.7%	14.6	197 126 067	337.5%	10.5%	8.2	3.3%
REDUXIN CAPS	397 277	5.4%	33.9%	-5.5	1 688 173 280	2.0%	42.5%	-7.5	22.6%
REDUXIN FORTE	96 084	39.8%	8.2%	1	363 945 566	41.7%	9.2%	1.4	22.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	299 325	66.3%	8.5%	2.6	547 696 411	70.5%	7.2%	2.2	14.7%
BRAINMAX	31 930	45514.3%	100.0%	NA	105 863 195	40473.4%	100.0%	NA	NA
GOLDLINE PLUS	808 453	49.7%	44.4%	5.2	2 405 456 352	50.3%	39.5%	6.4	32.0%
MODELAX-N	855 891	544.7%	15.3%	12.9	274 507 177	509.2%	8.6%	7.3	-1.2%
REDUXIN CAPS	622 515	10.5%	34.2%	-6.7	2 607 394 822	3.3%	42.8%	-9.4	32.0%
REDUXIN FORTE	146 026	47.7%	8.0%	0.9	557 226 386	54.7%	9.1%	1.7	32.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 067	-7.7%	9.2%	-0.5	11 704 471	-7.8%	7.7%	-0.5	-2.4%
BRAINMAX	850	-6.4%	100.0%	0	2 937 181	-5.4%	100.0%	0	-6.4%
GOLDLINE PLUS	16 924	-0.8%	47.1%	0.7	51 307 449	-0.2%	40.6%	0.5	-2.2%
MODELAX-N	24 562	3.6%	20.3%	1.4	7 848 000	4.3%	11.0%	0.9	-3.6%
REDUXIN CAPS	11 304	-3.1%	31.5%	-0.3	52 681 295	-1.3%	41.7%	0.1	-2.2%
REDUXIN FORTE	3 456	-4.3%	9.6%	-0.2	13 399 060	-5.1%	10.6%	-0.4	-2.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	27 172	0.5%	9.2%	0.5	51 250 344	2.2%	7.6%	0.3	-5.2%
BRAINMAX	3 508	-12.6%	100.0%	0	11 566 484	-13.9%	100.0%	0	-12.6%
GOLDLINE PLUS	82 400	-4.2%	44.5%	-1.3	254 960 769	-2.7%	39.1%	-1.7	-1.4%
MODELAX-N	99 158	-0.9%	20.1%	0.3	31 097 987	0.5%	11.0%	0.1	-2.5%
REDUXIN CAPS	62 991	2.5%	34.0%	1.3	283 318 138	5.1%	43.4%	1.5	-1.4%
REDUXIN FORTE	15 782	9.3%	8.5%	0.8	62 375 331	15.0%	9.6%	1.1	-1.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца