Update: 01.08.2023
Last week: 29 week 2023 (17.07.2023 - 23.07.2023)
Last full month: June 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 067 | -7.7% | 9.2% | -0.5 | 11 704 471 | -7.8% | 7.7% | -0.5 | -2.4% |
| MoM | 27 172 | 0.5% | 9.2% | 0.5 | 51 250 344 | 2.2% | 7.6% | 0.3 | -5.2% |
| YTD | 175 861 | 43.7% | 8.8% | 2.5 | 323 360 124 | 42.9% | 7.4% | 2 | 3.1% |
| MAT | 299 325 | 66.3% | 8.5% | 2.6 | 547 696 411 | 70.5% | 7.2% | 2.2 | 14.7% |
| BRAINMAX | |||||||||
| WoW | 850 | -6.4% | 100.0% | 0 | 2 937 181 | -5.4% | 100.0% | 0 | -6.4% |
| MoM | 3 508 | -12.6% | 100.0% | 0 | 11 566 484 | -13.9% | 100.0% | 0 | -12.6% |
| YTD | 21 813 | 31061.4% | 100.0% | NA | 73 355 627 | 28014.4% | 100.0% | NA | NA |
| MAT | 31 930 | 45514.3% | 100.0% | NA | 105 863 195 | 40473.4% | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 16 924 | -0.8% | 47.1% | 0.7 | 51 307 449 | -0.2% | 40.6% | 0.5 | -2.2% |
| MoM | 82 400 | -4.2% | 44.5% | -1.3 | 254 960 769 | -2.7% | 39.1% | -1.7 | -1.4% |
| YTD | 513 984 | 34.3% | 43.9% | 3.8 | 1 564 690 907 | 37.4% | 39.4% | 5 | 22.6% |
| MAT | 808 453 | 49.7% | 44.4% | 5.2 | 2 405 456 352 | 50.3% | 39.5% | 6.4 | 32.0% |
| MODELAX-N | |||||||||
| WoW | 24 562 | 3.6% | 20.3% | 1.4 | 7 848 000 | 4.3% | 11.0% | 0.9 | -3.6% |
| MoM | 99 158 | -0.9% | 20.1% | 0.3 | 31 097 987 | 0.5% | 11.0% | 0.1 | -2.5% |
| YTD | 627 276 | 372.5% | 18.7% | 14.6 | 197 126 067 | 337.5% | 10.5% | 8.2 | 3.3% |
| MAT | 855 891 | 544.7% | 15.3% | 12.9 | 274 507 177 | 509.2% | 8.6% | 7.3 | -1.2% |
| REDUXIN | |||||||||
| WoW | 11 304 | -3.1% | 31.5% | -0.3 | 52 681 295 | -1.3% | 41.7% | 0.1 | -2.2% |
| MoM | 62 991 | 2.5% | 34.0% | 1.3 | 283 318 138 | 5.1% | 43.4% | 1.5 | -1.4% |
| YTD | 397 277 | 5.4% | 33.9% | -5.5 | 1 688 173 280 | 2.0% | 42.5% | -7.5 | 22.6% |
| MAT | 622 515 | 10.5% | 34.2% | -6.7 | 2 607 394 822 | 3.3% | 42.8% | -9.4 | 32.0% |
| REDUXIN FORTE | |||||||||
| WoW | 3 456 | -4.3% | 9.6% | -0.2 | 13 399 060 | -5.1% | 10.6% | -0.4 | -2.2% |
| MoM | 15 782 | 9.3% | 8.5% | 0.8 | 62 375 331 | 15.0% | 9.6% | 1.1 | -1.4% |
| YTD | 96 084 | 39.8% | 8.2% | 1 | 363 945 566 | 41.7% | 9.2% | 1.4 | 22.6% |
| MAT | 146 026 | 47.7% | 8.0% | 0.9 | 557 226 386 | 54.7% | 9.1% | 1.7 | 32.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 175 861 | 43.7% | 8.8% | 2.5 | 323 360 124 | 42.9% | 7.4% | 2 | 3.1% |
| BRAINMAX | 21 813 | 31061.4% | 100.0% | NA | 73 355 627 | 28014.4% | 100.0% | NA | NA |
| GOLDLINE PLUS | 513 984 | 34.3% | 43.9% | 3.8 | 1 564 690 907 | 37.4% | 39.4% | 5 | 22.6% |
| MODELAX-N | 627 276 | 372.5% | 18.7% | 14.6 | 197 126 067 | 337.5% | 10.5% | 8.2 | 3.3% |
| REDUXIN CAPS | 397 277 | 5.4% | 33.9% | -5.5 | 1 688 173 280 | 2.0% | 42.5% | -7.5 | 22.6% |
| REDUXIN FORTE | 96 084 | 39.8% | 8.2% | 1 | 363 945 566 | 41.7% | 9.2% | 1.4 | 22.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 299 325 | 66.3% | 8.5% | 2.6 | 547 696 411 | 70.5% | 7.2% | 2.2 | 14.7% |
| BRAINMAX | 31 930 | 45514.3% | 100.0% | NA | 105 863 195 | 40473.4% | 100.0% | NA | NA |
| GOLDLINE PLUS | 808 453 | 49.7% | 44.4% | 5.2 | 2 405 456 352 | 50.3% | 39.5% | 6.4 | 32.0% |
| MODELAX-N | 855 891 | 544.7% | 15.3% | 12.9 | 274 507 177 | 509.2% | 8.6% | 7.3 | -1.2% |
| REDUXIN CAPS | 622 515 | 10.5% | 34.2% | -6.7 | 2 607 394 822 | 3.3% | 42.8% | -9.4 | 32.0% |
| REDUXIN FORTE | 146 026 | 47.7% | 8.0% | 0.9 | 557 226 386 | 54.7% | 9.1% | 1.7 | 32.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 067 | -7.7% | 9.2% | -0.5 | 11 704 471 | -7.8% | 7.7% | -0.5 | -2.4% |
| BRAINMAX | 850 | -6.4% | 100.0% | 0 | 2 937 181 | -5.4% | 100.0% | 0 | -6.4% |
| GOLDLINE PLUS | 16 924 | -0.8% | 47.1% | 0.7 | 51 307 449 | -0.2% | 40.6% | 0.5 | -2.2% |
| MODELAX-N | 24 562 | 3.6% | 20.3% | 1.4 | 7 848 000 | 4.3% | 11.0% | 0.9 | -3.6% |
| REDUXIN CAPS | 11 304 | -3.1% | 31.5% | -0.3 | 52 681 295 | -1.3% | 41.7% | 0.1 | -2.2% |
| REDUXIN FORTE | 3 456 | -4.3% | 9.6% | -0.2 | 13 399 060 | -5.1% | 10.6% | -0.4 | -2.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 27 172 | 0.5% | 9.2% | 0.5 | 51 250 344 | 2.2% | 7.6% | 0.3 | -5.2% |
| BRAINMAX | 3 508 | -12.6% | 100.0% | 0 | 11 566 484 | -13.9% | 100.0% | 0 | -12.6% |
| GOLDLINE PLUS | 82 400 | -4.2% | 44.5% | -1.3 | 254 960 769 | -2.7% | 39.1% | -1.7 | -1.4% |
| MODELAX-N | 99 158 | -0.9% | 20.1% | 0.3 | 31 097 987 | 0.5% | 11.0% | 0.1 | -2.5% |
| REDUXIN CAPS | 62 991 | 2.5% | 34.0% | 1.3 | 283 318 138 | 5.1% | 43.4% | 1.5 | -1.4% |
| REDUXIN FORTE | 15 782 | 9.3% | 8.5% | 0.8 | 62 375 331 | 15.0% | 9.6% | 1.1 | -1.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs